COMPOSIÇÃO MULTIMODAL EM ANÚNCIOS PUBLICITÁRIOS DA REVISTA ESPAÇO NATURA: PERCEPÇÕES SEGUNDO A GRAMÁTICA DO DESIGN VISUAL

Advertising campaigns are closely linked to elements that capture the consumer's attention by using symbols, drawings, photos, and colors in a purposeful combination of image constituents. Therefore, textual genre advertisement associates several modules for achievement its communicative purpose. In this perspective, study proved construction visual texts advertisements magazine Revista Espaço Natura maintains logical analyzable from perspective Grammar Visual Design (GDV), order persuade consumer purchase products advertised magazine. For this, article was based on assumptions ofTrindade (2012), Silva (2015), Rojo Moura (2019) Krees van Leeuwen (2021). The objective is identify images persuasion processes between company customer, aiming at certain product. corpus analyzed an cycle 12 year 2021, observation value information subcategories. It found piece constituted means persuasive intimate language, presenting apparent reality leads interlocutor consumption.